Grower: Josias Cardoso
Region: Southern Minas Gerais
Varieties: Arara, Mundo Novo and Paraiso
Planted area: 05 hectares
Josias Cardoso's father was a truck driver. In 1987 he decided to buy a small farm and plant some coffee trees, hoping that when he would harvest and sell his first crop of coffee, he could buy a new truck. But unfortunately the price of the coffee bag two years later was very cheap and he could not buy his new truck. Josias says that his father could only buy tires from the truck with the money from the coffee shop (laughs). At this time, Josias was a student and when he got home from school he went to the farm to help his father. Nowadays Josias manages the property along with his collaborators, besides seeking improvements in the quality of the cafes and mainly the environmental preservation. At the Urtiga farm, all coffee stands have names of native trees, such as Cedro, Ipê, Guatambu, etc.